Long celebrated for its timeless design, Reebok Indonesia once again strengthened its position as a renowned sneakers brand through the campaign "Waktu Berlalu, Reebok Selalu." The American shoe company has been operating since 1895 and has been releasing reliable shoes for every eras throughout the decades.
As a brand cherished for its cross-generational appeal, Reebok has always prioritized staying true to its roots while evolving to meet the modern needs of its customers. This campaign is a celebration of that journey-an acknowledgment of how Reebok has been a trusted companion, present at every step of its customers' lives.
Starting the year fresh with a new campaign to celebrate their timeless journey, Reebok Indonesia proudly introduces Winky Wiryawan as their latest muse. A legendary figure in Indonesia's music scene for five generations, Winky has masterfully navigated the ever-changing tides of trends and sounds.
This spirit of staying relevant through change perfectly aligns with Reebok Indonesia's commitment to remaining timeless and innovative. Known for his eclectic style and boundless energy, Winky embodies confidence, an active lifestyle, and a vibrant spirit-qualities that Reebok has long championed and celebrated.
 Wingky Wiyawan to be new muse's Reebok Indonesia/ Foto: Hani Indita - CXO Media |
Together with Winky Wiryawan, Reebok Indonesia introduces its innovative collection, featuring running shoes, workout shoes, and casual footwear. This collection is thoughtfully crafted to be the ultimate companion for every lifestyle moment, reflecting Reebok Indonesia's commitment to versatility, innovation, and timeless style.
Starting with the sporty crowd, meet Floatzig 1-the ultimate running shoe for everyone, from beginners to seasoned pros. Powered by a blend of Zig Tech and Floatride Energy Foam, it delivers a light, responsive running experience like no other.
Next, for those who thrive on variety in their workouts-be it HIIT, treadmill sessions, or bodyweight exercises Nano Gym is your perfect companion. This silhouette is specially crafted for cross-training routines, giving you the support and performance you need.
Finally, the most versatile of them all: Zig Dynamica 5. Featuring Reebok's iconic geometric design, this silhouette is built for stability and comfort, making it the ideal choice for an active, on-the-go lifestyle.
 Reebok Classics lineup-renowned/ Foto: Hani Indita - CXO Media |
Beyond its function-focused silhouettes, Reebok Indonesia also presents the Reebok Classics lineup-renowned for its timeless, stylish designs that have remained a favorite across generations.
Kicking things off with the Classic Leather, an enduring icon since 1983, this shoe boasts an elegant design that's perfect for any occasion. Available in versatile colorways like beige, white, and black, it's crafted for those who prioritize timeless style. These safe yet sophisticated tones make it easy to pair with any outfit, solidifying the Classic Leather as the ultimate choice for every moment.
For those with a love for vintage style, the Club C is a perfect choice, effortlessly blending retro vibes with casual appeal. Its sleek, minimalist design pays homage to tennis-inspired footwear, making it a timeless favorite.
Another tennis-inspired gem, the Smash Edge S, is ideal for anyone seeking a classic off-court look. With clean lines and bright accents, it's a go-to for those who appreciate a casual yet sporty aesthetic.
And for suede enthusiasts, the Reebok Glide is here to impress. Featuring a clean and sporty design, it's the ultimate companion for gliding through your day with ease and style.
 Reebok Glide/ Foto: Hani Indita - CXO Media |
Moreover, Martina Harianda Mutis, General Manager of Brand Marketing at PT. Map Aktif Adiperkasa expresses her enthusiasm in celebrating this campaign. "Through this campaign, we're reminded that while time may pass, the spirit of living an active and dynamic life is something timeless," she stated.
This sentiment is echoed by Winky's testimony, reflecting how Reebok has been just as timeless as his career journey. "I've experienced several eras in the DJ landscape in Indonesia. Reebok is like that present in every era and therefore, timeless," Having said, Reebok has also been a part of Winky's life since his elementary school days, when he played tennis in a pair of Reeboks further cementing the brand's enduring presence in his story.
Reebok invites everyone to celebrate every step of life with products that support an active and dynamic lifestyle. With Winky Wiryawan as the face of this campaign, Reebok emphasizes that every step is part of an unforgettable life story.
(HAI/DIR)