Jennie is back, and this time, she's taking full control of her music career with the release of "Mantra," the lead single from her upcoming album. This marks her first solo release since she debuted as a solo artist in 2018 with her single "Solo".
Now, Jennie is making a bold statement by launching her new era under her own label, Odd Atelier, which she founded in late 2023. The single is also released in partnership with Columbia Records, following her departure from YG Entertainment, where she and her BLACKPINK bandmates chose not to renew their solo contracts.
Review of "Mantra" by Jennie
The music video for "Mantra," directed by Tanu Muino, is set against the backdrop of Los Angeles. It opens with a young girl singing in the backseat of her parents' car, setting a nostalgic tone. Jennie then takes center stage, performing throughout the city in various stylish outfits, including a fresh look featuring blonde hair. The visuals highlight her bold, independent spirit, reinforcing her growth as both an artist and a creator.
In "Mantra," Jennie explores themes of independence, power, and self-expression. The song's lyrics are an affirmation, encouraging listeners to embrace their strengths and follow their own path. It can be seen as Jennie's declaration of her newfound freedom as an artist, breaking away from past restrictions. She uses the word "mantra" as a personal reminder to stay true to herself and her ambitions. Through this track, Jennie not only asserts her identity but also inspires her audience to find and own theirs.
"Mantra" is all about empowerment. Jennie's confidence shines through in her lyrics, which are unapologetically hyper-feminine and strong. The song is not just for her fans but is a nod to all women. Her all-female writing team and collaboration with Tanu Muino, a rising director known for her distinctive visuals, show Jennie's commitment to bringing female voices and perspectives into her work.
(DIP/tim)