You might think this is a joke, but I kid you not. Just when we think the West African country of Nigeria thinks of owning the rights to Indomie, it is nothing compared to the Australians.
The story started in 1990 when students from Indonesia packed their bags along with Indomie noodles in between their shirts so they don't get cracked on their way (nobody likes a cracked Indomie unless you're 5 years of age in which you shouldn't be eating them). The Australians were very curious in trying them out, fascinated by the quick, easy, and instant taste of their neighbor country, Bali. Soon enough Indomie saw an opportunity to export them and that's exactly what they did.
In 2019, the market demand in Australia for instant noodles was 440 million servings, and the number one pick, you guessed it, was Indomie. This represents an increase from 2017 and a continued year-on-year upward trend. Today, not only students but inmates are demanding Indomie more than cigarettes. The state government of Victoria spends more than $500,000 AUD for a two-year supply of Indomie, according to a report by Nine News Melbourne. Stocking the shelves of their prisons, where inmates are allowed to purchase instant noodles, and other snacks, with money earned from doing work behind bars.
It's an essential part of ensuring people want to work and learn how to budget properly and it's part of the mechanism of management of prisons and jails," Brett Collins, of the advocacy organization Prisoners Action Group told Nine News Melbourne.
Now imagine the face of Oliver from Oliver Twist asking more Indomies from the staff, that's exactly what it looks like out there in the land of the kangaroos.
Indomie is available in over 100 countries around the world including Australia, America, The Netherlands, Germany, Hong Kong, China, Dubai, Nigeria, and many more.
Indomie comes in many different varieties, the most popular is Mi Goreng. It literally means Fried Noodles, but without all the fuss. It's ready in an instant for your convenience. Simply cook the noodles, drain and then add all the seasonings in. By the time you have achieved this part of the article, you could already smell the mix between the noodles and the seasonings.
Indomie has since launched a variety of Mi Goreng ranges including Barbeque Chicken, Satay, Hot & Spicy, and Spicy Beef Ribs. Indomie also has classic flavors such as, Special Chicken and Chicken Curry, which are best eaten with broth.
Apart from that, Indomie has different flavors around the world and if you are lucky enough to be around Jakarta on the 23rd of November 2021, Indomie is having its first instant noodle festival at Pacific Place Mall, South Jakarta where you can have a taste of flavors you've never tasted before. Different varieties of Indomies from all around the world, including the extra spicy beef flavor from Nigeria, the Kwey Tiao version from China, beef ribs from The United States, Lamb Curry from the United Arab Emirates, and of course, the Straya version of Mi Goreng.
The event is open for the public from 10 AM to 8 PM, strict health protocols are applied and it is a must to scan with your Peduli Lindungi app. Now, send this article to your fellow Aussies and this will bring interest even more than the Walabys winning Rugby sevens.
